The Importance of Business Cards - Phoenix Media
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Wednesday, December 6, 2017

The Importance of Business Cards

Whether or not you realize it, business cards are one of the most powerful (and economical!) tools you have to market yourself and your business.

Think about it.

Simply put, they represent YOU (or your business). The colors you choose, the design, the size–they’re all reflections of your own personal style and the type of business you’re running.

At Phoenix Media, we feel that it’s important to take advantage of the freedom you have to create your own business card. It’s a first and last impression among your peers and clients. Especially in this economic climate, being able to stand out is crucial to the survival of your business.

Most importantly, business cards are MEMORABLE. Exchanging contact information can get sloppy and phone numbers that are added to a cell phone can often be forgotten about. By handing someone a business card, they’re much more likely to put it in their wallet or purse, which will inevitably make the card more visible.

And, although business cards come rather cheap these days, spending a little extra on them goes a long way. In the words of viral video superstar and pitchman, Joel Bauer, “if it looks like crap, IT IS crap!”